What is it with advertisers making up ridiculously over-complicated, unneccesary and nonsensical words at the moment? Haven't we already got enough perfectly good words in the English language, for goodness sake?
The two that REALLY irritate me every time I see them on the TV are:
"Scrappage" - in (I think) a Ford car commercial... what the heck is that supposed to mean? And:
"Terrorisation" - in a commercial for some god-awful film, which according to the blurb "contains sustained terrorisation"... aaaarggghhhh!!!!!
It sounds suspiciously to me as if that ill-educated buffoon George Dubya is being employed on the side as an advertising copy-writer... God help us all!